Winchendon, Massachusetts, historically earned the celebrated nickname “Toy Town” due to its status as a global leader in toy manufacturing during the late 19th and early 20th centuries. Incorporated in 1764, the town’s economy was initially driven by its vast timber resources and the water power of the Miller’s River, which fueled a diverse woodworking industry. The most famous figure in this history was Morton E. Converse, whose Converse Toy Company became the largest wood toy manufacturer in the world, producing everything from doll furniture to the iconic rocking horses that defined childhoods across the nation. This industrial boom attracted a large labor force of French Canadian and European immigrants, turning a quiet frontier outpost into a bustling manufacturing hub characterized by massive brick mills and a distinct, self-sufficient community spirit.

In the present day, Winchendon has transitioned from a manufacturing powerhouse into a scenic residential community that prizes its rural character and outdoor recreation. While the era of large-scale toy production has passed, the “Toy Town” identity remains a source of immense local pride, visible in the preservation of historic architecture and the giant “Toy Town Horse” landmark. The town serves as a peaceful retreat for commuters and families, offering access to natural assets like Lake Monomonac and the North Central Pathway. Current efforts are focused on revitalizing the downtown area and repurposing historic mill buildings for modern use, ensuring that Winchendon maintains its historical charm while adapting to a contemporary service and residential economy.